I support startups, small businesses and established companies at every stage: strategy, execution and project management, with a single point of contact and decisions always guided by data.
No middlemen: I understand the business, define the goals, set up the campaigns and monitor the results. Every client follows a path tailored to them.
If you are looking for someone who manages your campaigns with method and tells you clearly what works and what does not, let's talk.
Book a free call →I am Simone Galli, a performance marketing consultant with 12 years of experience managing Google Ads and Meta Ads campaigns for medium and large companies. I have worked both in agency environments and as an independent consultant, in sectors ranging from energy to security, from food to industrial.
Besides strategic consulting and data analysis, I am the CMO of Matchfy, where I lead the growth strategy and marketing performance of the platform. A role that keeps me in the field every day, working with data, strategy and concrete results.
My background in economics, complemented by a specialization at IE Business School in Madrid and a Graduate Certificate at Harvard Extension School in Marketing Management and Digital Strategy, gave me both a strategic and an operational view.
Before touching any campaign, I find out where the problems are. I analyze Google Ads and Meta accounts, analytics data, positioning against competitors and key metrics. I give you a clear picture of what to optimize and in what order.
I define which mix of channels makes sense for your business, with realistic goals, consistently allocated budgets and a plan that brings digital and offline together. No one-size-fits-all solutions: every strategy starts from the analysis of your specific market.
Direct creation and management of campaigns on Google Ads (Search, Shopping, Performance Max) and Meta Ads. Tracking setup included: every conversion is measured correctly before you spend a euro on advertising.
When campaigns are running but results are not growing, I identify the bottlenecks in audiences, creatives, landing pages and bid strategy. I test variants and optimize continuously until performance is stable and the budget can scale sustainably.
The first thing I do is listen and analyze. I study the business, historical data, the market and the competitors. Only then do I know what makes sense to do and in what order.
I build a tailored operational plan: channels, budget, timing and KPIs defined before starting. Every item is justified and nothing is done "because that is how it is done".
I launch, monitor and optimize in short cycles. You receive clear, readable reports. If something does not work, we fix it right away, not at the end of the month.
Every decision on budget, channel or message starts from concrete analysis. Tracking set up correctly, clear attribution, KPIs that reflect your business, not the ones that are easiest to show in a report.
Meta and Google do not work in isolation. An effective strategy coordinates digital channels with offline touchpoints, distributes the budget where it has the most impact and measures the overall result.
You receive regular updates written in plain language: what happened, why, and what we do about it. No incomprehensible dashboards or technical jargon used for show.
Practical guides for anyone deciding how to invest in advertising and marketing, written without unnecessary jargon.
The real differences between the two channels, when each one works, and how to use them together.
Read the article →Price ranges, what influences the cost and how to evaluate a quote without surprises.
Read the article →The method to diagnose the problem: tracking, ad relevance, landing page.
Read the article →The guide to Google Analytics 4 for people who are not data analysts: what it measures and how to read it.
Read the article →An honest comparison of costs, control, decision speed and available skills.
Read the article →How to stay reliable with server-side tracking, Consent Mode and first-party data.
Read the article →What to look at to understand the real health of your campaigns, and what only wastes your time.
Read the article →How to structure the account, what starting budget to use and the most common mistakes in the first 90 days.
Read the article →Not just campaigns: strategy, tracking, optimization and project management over time.
Read the article →The points I check, what you receive at the end and how to request it with no commitment.
Read the article →Fill in the form with a few details about your business. I will reply within 24 hours to see if I can help, with no commitment.
Prefer to write directly?
info@gallisimone.comReply within 24 hours. First call free and with no commitment.