Google Ads or Meta Ads: which one to choose for your business
Google Ads or Meta Ads? The real differences between the two channels, when each one works best, and how to use them together to grow a business.
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BlogResources on Google Ads, Meta Ads and strategy
Practical guides for anyone deciding how to invest in advertising and marketing, written without unnecessary jargon, updated for 2026.
How much performance marketing consulting costs in 2026
How much does a performance marketing consultant cost in Italy? Indicative price ranges, what drives the cost and how to evaluate a quote.
Read the article →Why your Google Ads campaigns do not convert
Are your Google Ads campaigns generating clicks but no conversions? The method to diagnose the problem: tracking, ad relevance, landing page and offer.
Read the article →GA4 explained simply
Google Analytics 4 explained without technical jargon: what it really measures, which reports to look at first and the most common configuration mistakes.
Read the article →Freelance consultant or agency: pros and cons for a small business
Freelance or marketing agency? An honest comparison of costs, control, decision speed and available skills, to help you choose the right solution.
Read the article →Tracking conversions without third-party cookies
Third-party cookies are gradually disappearing from browsers. Here is how to keep tracking conversions reliably with server-side tracking and Consent Mode.
Read the article →ROAS, CPL, MER: the metrics that really matter
ROAS, CPL, MER and more: which marketing metrics to actually watch, how they are calculated and why some should be interpreted with caution.
Read the article →Meta Ads for small businesses: first campaigns without wasting budget
A practical guide to Meta Ads for small businesses: how to structure the first campaigns, what starting budget to consider and which mistakes to avoid in the first 90 days.
Read the article →What a performance marketing consultant really does
What does a performance marketing consultant really do? Not just campaign management: strategy, tracking, optimization and project management.
Read the article →Free audit of your Google and Meta campaigns: what I check
What happens in a free audit of Google Ads and Meta Ads campaigns: the points I check, what you get at the end and how to request it with no commitment.
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